TikTok may have few buyers, even among Big Tech. Here's who experts say could acquire it.
that TikTok divest its American business from its Chinese owners in a move that some believe would reduce its potential risk to national security. The app would cost more than most companies would be willing to spend, particularly during an economic downturn, with analysts estimating that the price tag for its US assets could fall anywhere between $40 billion and $100 billion.
Of course, China could block the path to any sale of TikTok's US assets before bidding even starts. And ByteDance has not yet indicated if it'd be willing to sell. "Microsoft doesn't have a credible non-gaming platform for social," Moorhead said. "I think Microsoft would be one of the only big money, big company possibilities."
Shmulik estimated that TikTok's US business could be priced between $60 billion and $100 billion. Bloomberg Intelligence's Mandeep Singh and Damian Reimertz pegged the cost closer to $40 billion to $50 billion. He said TikTok's algorithm keeps its users engaged with the app, and therefore attracts the advertisers that drive its revenue.
Bloomberg Intelligence's Singh said a private-equity bid would likely involve multiple buyers."We are talking about at least four or five big players involved," Singh told Insider.
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