The grand opening of Hermès’s new 20,250-square-foot Maison had everything a good party should have: an original musical performance across three acts, a Katz’s food truck, a diner with caviar on the menu, and Martha Stewart. danya_issawi was there
As Act One came to a close, we were ushered down another smooth spiral staircase, this one much bigger than the one before. I looked up to see what seemed to be a never-ending passageway: a staircase to Hermès heaven, I suppose. Employees held signs above their heads that said “Follow Me,” and we did, blindly, out the doors of the new location and into the street, where the house had shut down an entire block for the party.
“I had no idea what this was going into it,” Laura Jung, a content creator, influencer, and self-proclaimed soon-to-be client, told me. “I thought it was a musical. I didn’t know it was a complete block party. It’s so unlike what people would think of Hermès.” On why she was there, she added, “You don’t say no to Hermès when they invite you to a party.”Act Two was brief and took place on an outdoor stage across from the food trucks.
In this space, the carpet was red, as was the lighting, and evoked a nostalgic, late-’70s feel, and another spiral staircase connected the multiple floors that used to house New York’s Hermès collection. In the graveyard of Birkins past, attendees held cocktails and Champagne flutes and danced among one another as photographers floated through the crowd, snapping photos of the very important clientele that had shown up for the night.
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