A new study shows how to build good policy supporting microbusinesses
Each everyday entrepreneur creates two new jobs in a community;
Rosen says it’s critical that we do a better job of identifying, tracking, and measuring the impact of these millions of businesses. With this ongoing study, Venture Forward hopes to provide government leaders and policymakers with a deeper understanding of microbusinesses so they can build policies that better support one of the hidden pillars of the economy.
By understanding microbusinesses and their needs, officials are better able to adjust policy – even how to make their cities more attractive places to live and work for owners. Instead of focusing solely on how to deploy funds to attract big companies or top-down economic programs, microbusinesses could provide leaders with more opportunities to finesse policy decisions.
She also believes that this is a self-fulfilling cycle. The more women that see women lead microbusinesses; the more women-led microbusinesses are launched.
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