Rakuten's $300 million investment in Lyft could be worth close to $4 billion when the ride-hailing company goes public.
The rivalry between ride-hailing giants Uber and Lyft is poised to heat up in 2019 as both prepare to hit the public markets.That's because while the two competitors are located just a couple miles apart in San Francisco, the biggest shareholder in each company is based in Tokyo.
Mikitani, who goes by"Mickey," didn't know that he'd soon be going up against countryman and fellow billionaire Son, who goes by"Masa," in the burgeoning ride-hailing market. Son is currently the third-wealthiest person in Japan, with a net worth of $17.1 billion, while Mikitani is sixth at $4.86 billion, according to the Bloomberg Billionaires Index.
A year earlier, Rakuten had acquired a company called Slice, whose technology helped consumers track their online purchases and whose data gave a window into how and where people were spending money. These market share figures are based on the number of rides provided by drivers using Lyft or Uber and were gathered by Slice Technologies, Inc., doing business as Rakuten Intelligence. Rakuten, Inc., or Rakuten, is the parent company of Rakuten Intelligence, and entities affiliated with Rakuten currently hold more than 5% of our outstanding Class A common stock.
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