Michelle Obama announced Wednesday that she has co-founded a new company to make and sell healthier food and drinks for kids with less sugar to combat obesity.
Red Apple Group and United Refining Company Chairman and CEO John Catsimatidis discusses how looming market pressures will cause food and gas prices to spike again.announced the launch of a healthy food and beverage company she co-founded that is targeted at fighting childhood obesity.
"We're hoping not to just provide healthy and delicious drinks and snacks for kids, but to jumpstart a race to the top that will transform the entire food industry," Obama wrote in a PLEZi Nutrition press release announcing the launch. "Because let's face it, even after everything we accomplished during the White House years, it is still simply too hard for kids to grow up healthy.
While Obama is PLEZi Nutrition’s co-founder and strategic partner, the company is led by a team of public health, nutrition, andPLEZi Nutrition is rolling out its first product, a fruit juice for kids, in four flavors containing 75% less sugar than average leading 100% fruit juices.PLEZi is already available at some major retailers, including Target, Walmart.com and Sprouts Farmers Market.
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