Responding to an online distribution landscape driven primarily by the patterns of the video game industry, organizers of the leading international VR festivals have started on a plan to carve out …
. “We think there’s a specific audience for these kinds of pieces, but [in the current online marketplaces] this content is drowned out in a sea of games. So we felt it was time to think of a way to congregate our artistic content within an identifiable platform that would be curated with a guarantee of quality.”
“If you aggregate all pieces that have festival premieres in any given year, that’s between 200-250 pieces,” Reilhac continues. “So it would make a significant collection of quality content that has already been curated by the festival programmers. From the moment a piece would be selected for one of the festivals participating in the project, that piece would be immediately and automatically eligible for the collection.
“Each year the full selection is approached,” he explains. “Out of this, let’s say 50% will accept. Some may accept right away, while some might only start the contract two years later. Some projects remain festival exclusive for up to three years. So it could be that their contract only starts three years later.”
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