Tommy Hilfiger, Tory Burch, Coach and Carolina Herrera rounded out the top five.
Fashion ScoopsEngagement score is a measure of the conscious click-based actions taken either in direct response to a brand’s owned social accounts or by way of organic conversation, including new fans and engagements across social media, as well as conversation volume on Twitter and Reddit. The time frame to measure engagement was Sept. 6- Sept. 12.
“This spring/summer season, fashion brands are honing in on their core identities to boost brand awareness in bold and genuine ways. With inflation impacting many industries, designers and marketers are focusing on meeting the needs of consumers looking for unique aesthetic and styles. The goal is clear: Stay true to the brand’s essence while offering curated, experience-driven fashion,” said Michelle Hammond, client strategist at ListenFirst.
“This platform breakdown underscores how diverse audiences engage with NYFW’s cultural influence,” said Hammond.
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