Miami Beach, Florida released an ad on Friday discouraging out-of-state spring breakers from visiting as part of a larger initiative called “Spring Breakup.'
Miami Beach wants to break up with spring breakers, according to a new ad. On Friday, the Florida city released a minute-long ad titled 'Miami Beach Is Breaking Up With Spring Break' that attacked reckless and unruly tourists for committing crimes and ruining the area. 'It’s not us. It’s you. We just want different things,' the ad explained. It continued, 'Our idea of a good time is relaxing on a beach, hitting up a spa or checking out a new restaurant.
' In a comment to Fox News Digital, Marketing & Communications Director Melissa Berthier confirmed the city had commissioned the ad as part of its larger 'Spring Breakup' campaign. 'We hope this campaign will dissuade unruly crowds from coming to Miami Beach during spring break,' Berthier said. In February, Miami Beach launched several new legal measures to clamp down on college tourists. Among those included midnight curfews and the 6 p.m.
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