Regional Mexican music is taking over the industry thanks to artists like Peso Pluma, Fuerza Regida, and Grupo Frontera.
Mexican singer Helen Ochoa.When Helen Ochoa covered Beyonce’s “If I Were a Boy” in 2013, she gave it a regional Mexican makeover by singing it in Spanish with banda music. The song was an instant success and launched Ochoa’s career in the Latin music industry.
“Unfortunately, for a very long time — because our music is titled ‘regional Mexican music’—that's kind of how they saw it, as regional,” Ochoa told ABC News. “It's insane that it took so long, but I'm glad it finally happened, and I think it's only going to open the door for other artists to have that same opportunity.
“Regular people, the working class — especially immigrants — would buy Los Tigres del Norte, norteño music, they would buy mariachi, and then the banda thing came up in the 1990s and that was huge, that was the music that was really selling, yet on the Grammy Awards they were showing none of it,” he said.Both Ochoa and Loza agree that the current explosion of regional Mexican music is unlike anything they have ever witnessed in the American music industry.
“When I’d say I wanna do a song in Spanish, the record company would say, ‘Oh, it won't sell, no don’t do it,” Ronstadt said. “And when I'd finally made about 30 records for them, I said, ‘I'm doing a record in Spanish, not only is it in Spanish, it's traditional Mexican folk songs.’” Loza explained that the industry-wide ignorance and dismissal of Mexican music can be rooted in the stigmas associated with Mexico, such as those conjured by “the border” and “immigration.”
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