Thanks to the streaming era, and a new generation of artists eager to collaborate across genres, regional Mexican music is at an inflection point.
earlier this year. “It’s thanks to Bad Bunny because since then everybody was like, ‘It’s ok for us to do it because Bad Bunny did it already.’”Cano later worked with veteran reggaetonero Nicky Jam on “Billetes,” which was produced by Play-N-Skillz, a production duo from Dallas.
Felix co-wrote “200 Copas,” a corrido-style track that appeared on Colombian singer Karol G’s 2021 album “KG0516.” Her latest album, “Mañana Será Bonito” channels the singer’s love of mariachi into “Gucci Los Paños,” a song about heartbreak and very expensive tissues. Bad Bunny’s collaboration with Grupo Frontera highlights the rate at which these not-so-regional genres are evolving. Grupo Frontera was just months out from their indie-released debut EP when the band’s lovesick — a cover of a 2019 single by Colombian folk-pop group Morat — became only the fifth song by a regional Mexican act to reach the Hot 100.of the song’s runaway success. “It doesn’t sound like your typical norteño song; in fact, it sounds like something fresh with that reggaeton vibe.”“Un x100to” similarly melds norteño and cumbia rhythms with Bad Bunny’s rap-leaning vocals. Though regional Mexican and reggaeton are vastly different genres, it’s clear that música Mexicana is benefiting from cross-genre collabs similar to those that helped reggaeton and its offshoots Latin trap and urbano reach mass appeal. “Regional Mexican was kind of the last genre to embrace that collaboration that is now standard in Latin music,” said Cobo. “The first ones to do that were the reggaetoneros, then kind of grudgingly, pop came aboard.” Gerardo López, partner and president of programming at Costa Media, said he has seen increasing overlap between audiences consuming reggaeton and regional Mexican. That led López, a longtime programmer who has worked in both Mexico and U.S. radio, to experiment with a hybrid radio format that embraced both genres. Last year, Costa Media acquired the AM station WFAX, which now broadcasts Costa’s “La Pantera” station through an FM translator.López said the most popular songs on La Pantera last month were “Ella Baila Sola,” “Un x100to” and Christian Nodal’s “Un Cumbión dolido,” which incorporates elements of cumbia ranchera and norteño. Of the eight songs Peso Pluma currently has on the Hot 100, seven are collaborations. His solo hit, “Por Las Noches,” landed on the chart in March, nearly two years after the song’s initial release, boosted by a remix featuring Argentine rapper Nicki Nicole. After Peso Pluma hopped on a remix of fellow Guadalajara native Yng Lvcas’s reggaeton track “La Bebe,” that track surged in popularity,. Peso Pluma’s latest collab — with in-demand Argentine producer Bizarrap — was released on Wednesday. A 10-minute Zoom call — sans camera because of a spotty connection from Mexico City — does little to dissolve the mystique around Peso Pluma. He cites Daddy Yankee, Tupac, Biggie, Kendrick Lamar and Jay-Z as artists he listened to growing up, along with regional Mexican icons including Ariel Camacho of Los Plebes del Rancho and corridos pioneerThough they rose to fame a generation apart, Sanchez and Camacho are both considered influential in narcocorridos, a controversial subset of the corridos genre that revolves around the drug trade in Mexico. Narcocorridos have been the subject of ongoing debate over whether they glorify cartel violence, and artists across the decades have been challenged about their contributions to the genre. “The corridos have always been very attacked and very demonized,” Peso Pluma. “At the end of the day, it’s music ― you see it in rap, you see it in hip-hop, you see it in reggaeton.” Peso Pluma has garnered criticism for his “corridos bélicones,” a term that refers to songs about war. In “El Belicón,” a collaboration with Raúl Vega that went viral on TikTok last year, Doble P sings about a collection of “carros deportivos” and “Minimis, Bazucas y Kalashnikovs.” “Siempre Pendientes” references “Señor Guzman” But those songs are only a portion of his proliferating catalogue: he can sing a romantic ballad such as “Por Las Noches,” elevate a reggaeton track like “La Bebe,” or cheekily bid farewell to a cooled relationship as he does on “Bye,” released Friday ahead of his forthcoming album, expected to drop this summer. Vázquez, the Spotify executive, thinks that versatility is a large part of the reason Doble P is resonating with so many listeners. “I think Peso is just extremely authentic. He brings something new to the table — not only with his very particular voice — but also the songs that he’s making,” he said. “He can float around corridos with different themes — from rags to riches to telling stories about certain people in the culture … to a more romantic lyricism.”Peso Pluma’s accomplishments have led to comparisons to Bad Bunny for obvious reasons — the Puerto Rican rapper, who
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