📻📈 Metro FM shows remarkable growth in latest radio trends, defying the digital wave. However, streaming platforms pose a serious threat, especially among young listeners🎧📲🔊 MetroFM Spotify AppleMusic TheCitizenLifestyle Read more⬇️
. But the tyranny which subscription TV has on sport makes it difficult for a number of people to cut ties.
The stats reveal a lot about what content works for which age and gender. It’s not astonishing that the older generation is more drawn to classic radio such as Radio 2000, SAfm or 702. But the older generation’s apprehension for entering competitions is rather surprising.Radio as a medium is dominant and resilient, but the emergence of an array of media formats is changing the dynamics of the media environment.
Although other media formats are competing for the same time, broader media repertoire is positively correlated with radio listening. Social media could be used to complement radio and hook in new and churned audiences. The high cost of data is inhibiting streaming via cell phone. This means that cell phones with an fm receiver – accessing free radio – is not being fully utilised by listeners. How can radio stations intervene to fully leverage this device and grow their share?NOW READ:
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