New research suggests that metaverse adoption may be disappointingly slow 😬
The metaverse is being touted as a technological revolution that will transform all of our lives — but new research might form disappointing reading to the companies betting big on virtual worlds.of people will spend at least one hour a day in the metaverse by 2026 — whether this is for work, to shop, to learn, or for entertainment.
Given how Meta is betting its entire business model on the metaverse — even changing its name to reflect that its focus is no longer on its social networks — this forecast could be worrying.of the global population used Facebook as of March 2021 — spending an average of two hours and 24 minutes a day on the site.
Gartner's findings suggest it will take time for the public to appreciate the opportunities that the metaverse can bring, and levels of adoption will be slow at first. Research vice president Marty Resnick said: "Vendors are already building ways for users to replicate their lives in digital worlds. From attending virtual classrooms to buying digital land and constructing virtual homes, these activities are currently being conducted in separate environments. Eventually, they will take place in a single environment – the metaverse – with multiple destinations across technologies and experiences."
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