Japanese company Metaplanet is expanding its business into Bitcoin Treasury Operations, aiming to become a leading player in Bitcoin adoption and management in Japan.
Japan ese-listed company Metaplanet announced on December 18 that it will formally run Bitcoin Treasury Operations as a new business line. This move, approved by the firm’s board of directors, is part of its broader strategy to integrate Bitcoin into its financial framework. This follows a series of shareholder approvals and strategic moves aimed at positioning the company as a leader in Bitcoin adoption and management.
In a post on X, Metaplanet stated that its new business line will focus on purchasing, holding, and managing the crypto asset through various financial instruments, including loans, equity issuances, and convertible bonds. The document also reveals Bitcoin purchases and accumulation will be conducted with BTC Yield as the primary performance metric. Metaplanet will also continue generating premium income from Bitcoin put option sales, which capitalize on the asset’s volatility to drive revenue. Furthermore, its exclusive license for Bitcoin Magazine Japan will be used to create new revenue streams through BTC-related marketing activities and educational initiatives. By combining these efforts, the investment firm is seeking to solidify its role as Japan’s leading Bitcoin treasury company and a pioneer in the country’s crypto ecosystem. It emphasized that the new business model will complement its existing hotel operations, with both areas serving as core pillars of the firm’s growth strategy. The Tokyo-based company is on track to achieve its first consolidated operating profit in seven years, just months after adding BTC to its balance sheet. In a separate announcement on December 18, it projected revenue of 890 million yen ($5.8 million) for the fiscal year ending December 31, a significant jump from the 261 million yen reported the previous year. A major portion of this revenue, 520 million yen ($3.4 million), came from selling Bitcoin put options. Additionally, the investment firm reported unrealized gains of approximately 7.446 billion yen ($48 million) from its Bitcoin holdings
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