Letting Australians opt out of all targeted advertising under privacy reforms would go further than any other proposal globally, Facebook’s parent company says
which warn that unless they are exempted it will harm freedom of the press.
Claybaugh told Guardian Australia while the “full implications” were still unclear “it’s safe to say that there could be changes to how people’s personalised experiences appear as in app, in“Any changes … to personalisation of content and ads need to be thought through carefully because personalisation really is the engine that drives free services online,” she said.
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