Meta CEO Mark Zuckerberg doesn't expect investments in virtual and augmentedreality to pay off until at least 2030.
Mark Zuckerberg wants the announcement of his company’s next premium VR headset to be an “iPhone moment” — a defining shift for virtual reality with mass consumer adoption of the technology. To achieve that vision, Meta, the company that Zuckerberg helms, will first start by replacing your trusty laptop with goggles.
Describing Project Cambria as a headset that’s primarily geared for enterprise use during the company’s most recent earnings call, Zuckerberg said that, ultimately, the experience will “[replace] your laptop or work setup,” TechCrunch reported. And these investments will likely weigh down on Meta’s growth in the future. The company reported losses of nearly $3 billion in the first quarter of 2022 across all businesses, but Reality Labs, Meta’s augmented reality division, itself reported losses of more than $10 billion.
But ahead of Project Cambria’s launch, Meta is rumored to be working on another headset called Nazare, which could launch and ship as early as 2024. In a recent profile, Nazare is said to deliver a full AR experience, wide field of view, 3D graphics, and a design that would make it acceptable to be worn in public. The Verge reported that Zuckerberg has taken a personal interest in the project, and that no expense was spared.
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