Instagram is testing out ads that can't be skipped in the company's latest attempt to drive value for advertisers, and apparently not users.
Meta is testing unskippable Instagram ads, first reported by TechCrunch on Monday, alongside the patience of every user who has to put up with the feature. The unskippable ads, which some users shared their experience with on other social media platforms this weekend, force users to sit through a timed ad before they can scroll onward. “We’re always testing formats that can drive value for advertisers,” a Meta company spokesperson told Gizmodo in a statement.
YouTube has caught the bug as well, making the app nearly unusable with most ad blockers. We may have been in a golden age of media for the last 20 years, but Instagram’s test is the latest sign that it’s over now. “You’re seeing an ad break,” says a popup on Instagram when seeing the feature. “Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you keep browsing.
Finance Advertising-Free Media Max Netflix Scroll Banner Blindness Usability Technology Internet Advertising Ad Blocking Entertainment Culture Social Media Marketing Online Advertising Anti-Spam Gizmodo
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Meta is testing a new ad in the Instagram feed that you can't scroll pastKarissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
Read more »
Meta working on an early access program for Instagram, more AI featuresCosmin, a tech journalist with a career spanning over a decade, brings a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news.
Read more »
Ray-Ban Meta Glasses Lets You Post Photos Directly to Instagram StoriesUsers can share photos from their Ray-Ban Meta smart glasses directly to their Instagram Story without ever needing to take out their phone.
Read more »
Meta’s Ray-Ban glasses will post Instagram stories for youWearers of the Ray-Ban Meta smart glasses can post Instagram stories, meditate, and listen to Amazon Music without pulling out a phone in new updates.
Read more »
Ray-Ban Meta smart glasses can now upload photos directly to Instagram StoriesMariella Moon has been a night editor for Engadget since 2013, covering everything from consumer technology and video games to strange little robots that could operate on the human body from the inside one day. She has a special affinity for space, its technologies and its mysteries, though, and has interviewed astronauts for Engadget.
Read more »
EU launches probe into Meta's handling of child safety on Facebook and InstagramTsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech.
Read more »