Meta takes on Twitter with rival Threads app

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Meta takes on Twitter with rival Threads app
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As Elon Musk's Twitter unveils unpopular new changes, Meta's Instagram announced a new app that shares many of its features. It will be available for download on Thursday.

and is currently in beta stage. Unlike Twitter, the platform says it intends to give users more control over their feed by allowing them to select from a variety of recommendation algorithms to curate their experience.

Meta is no stranger to launching its own versions of innovations pioneered by rival apps — often with success. In 2016, Instagraman offering that has since become integral to its user experience. Four years later, Instagram unveiled Reels, allowing users to create and share short-form vertical videos, just like TikTok.

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