Back in July of 2021, word on the street was that Facebook is working on a feature that allowed posts
that allowed posts to be arranged in a single thread. The most direct comparison to this was the way Twitter did its tweets. Since then rather than just a feature, it looks like parent company Meta is looking to spin it into a separate app entirely, to compete with the now Elon Musk-owned bird app. And it could be launching as soon as the end of next month.
Digital media marketer Lia Haberman shared on Twitter that Meta has “been briefing creators o its upcoming text-based app”. In addition to the late June launch window, Haberman also mentions that the app is a “decentralised app” built with Instagram at its base, and is made to be compatible with other apps. This compatibility will allow for some pretty robust interoperability, as “users on other apps will be able to search for, follow and interact with your profile and content”.
Meta’s been briefing creators on it’s upcoming text-based app — now looking at a possible late June launch.
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