Despite a wave of hype and numerous failed attempts, Meta's Ray-Ban smart glasses have become unexpectedly successful. The article analyzes the reasons behind this success, emphasizing Meta's focus on style and execution, contrasting it with earlier failures in the AI wearable market.
AI wearables have had a cruddy year. Just a few short months ago, the tech world was convinced AI hardware could be the next big thing. It was a heady vision, bolstered by futuristic demos and sleek hardware. At the center of the buzz were the Humane AI Pin and the Rabbit R1. Both promised a grandiose future. Neither delivered the goods. It’s an old story in the gadget world. Smart glasses and augmented reality headsets went through a similar hype cycle a decade ago.
This is a device that can easily slot into people’s lives now. There’s no future software update to wait for. It’s not a solution looking for a problem to solve. And this, more than anything else, is exactly why the Ray-Bans have a shot at successfully figuring out AI. That’s because AI is already on it — it’s just a feature, not the whole schtick. You can use it to identify objects you come across or tell you more about a landmark.
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