Meta’s new Twitter rival app Threads gets 30 million sign-ups
, as it aims to compete with Twitter — a sign that users are looking for an alternative to the social media platform that has undergone a series of unpopular changes since Elon Musk bought it.
Instagram users can log in with their existing usernames and follow the same accounts on the new app, giving Threads users a ready-made audience and an edge over other Twitter challengers like Bluesky and Mastodon. There were also glitches, confusion about how Threads works and gripes about missing features — raising the question of whether the initial burst of interest would lead to sustained growth that could pose a meaningful challenge to Twitter.
“And there are tons of basics that are missing: search, hashtags, a following feed” and others like direct “messaging maybe,” he said. “We’re on it,” but ”it’ll take time,” he added. “Some people will want to keep it separate from Instagram for numerous and very good reasons,” Pescatore said. “This is something that Meta might have to address, which could halt its progress.”
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