Meta’s Adam Mosseri says that because of AI, users should judge the source of content posted online as well as the content itself.
In a series of Threads posts this afternoon, Instagram head Adam Mosseri says users shouldn’t trust images they see online because AI is “clearly producing” content that’s easily mistaken for reality. Because of that, he says users should consider the source, and social platforms should help with that. “Our role as internet platforms is to label content generated as AI as best we can,” Mosseri writes, but he admits “some content” will be missed by those labels.
Just as it’s good to remember that chatbots will confidently lie to you before you trust an AI-powered search engine, checking whether posted claims or images come from a reputable account can help you consider their veracity. At the moment, Meta’s platforms don’t offer much of the sort of context Mosseri posted about today, although the company recently hinted at big coming changes to its content rules.
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