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Meta’s AI-Powered Tom Brady Bot Trashes Colin Kaepernick, Saying He "Ain't Good Enough" to Play in the NFLFor a perfect example, look at the bot based on football legend Tom Brady. To test the Brady Bot out, we asked it a straightforward question: why former San Francisco 49ers quarterback Colin Kaepernick hasn't played for the National Football League since 2017.
Pressed on what it meant by suggesting that teams didn't want "that kind of attention," the bot gave us its frankest take yet, saying there's no room for political activism in the NFL. In response to questions about the Brady Bot's remarks on Kaepernick, a Meta spokesperson emphasized that the bots are still experimental.
"I don't know much about tech, but I do know this: athletes gotta make $$$," it wrote back. "If a chatbot deal makes sense for them, then go for it. But they gotta read the fine print too — they're not always best with their $$." Social media has generally been billed as a space for human-to-human interaction, including for everyday fans to interact with their celebrity idols. These AI characters break those rules in odd new ways, and whilethat the celebrities who partook in the Meta effort received some hefty checks in exchange, it's hard not to wonder whether the true cost of that payday will have ultimately been worth it.
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