Meta suggested using AI to 'fake' the Northern Lights after Thursday's display, prompting backlash from Threads users who felt it missed the mark on a shared, real-world experience.
Meta has a suggestion for folks like me who forgot to go outside and look at the Northern Lights on Thursday night: just use AI to fake it! But Threads users who replied to Meta’s idea, posted along with three AI-generated images of the Aurora Borealis Meta last night, seem to disagree. Here’s Meta’s post: The images show the Northern Lights hovering over the Golden Gate Bridge, over a city skyline, and over a ferris wheel.
Once you get past the first few comments from people sharing their own AI-generated Northern Lights pictures, the replies range from thoughtfully critical: To all-caps anger: To humorous: One person who says they’re an “astronaut/particle physicist and AI scientist” had particularly detailed feedback: Others shared pictures they say they took of the phenomenon: Like the Olympics ad Google pulled, Meta’s social media team has failed to read the room.
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