Meta releases free-of-charge AI model to challenge Microsoft, Google

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Meta releases free-of-charge AI model to challenge Microsoft, Google
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Meta releases its open-source artificial intelligence model Llama, giving start-ups and other businesses a powerful free-of-charge alternative to pricey proprietary models sold by OpenAI and Google

Llama is a language model specifically developed for researchers so that they could perfect it. / Photo: AFP

Meta, meanwhile, has avoided releasing generative AI products straight to the consumer and instead developed Llama, a language model specifically developed for researchers so that they could perfect it.Those models, including OpenAI's world-leading GPT-4, are closed and propriety, with the clients that use them denied access to their programming code or detailed answers as to how their data is handled.

The stress on safety also underlines a divergence from OpenAI's models, which have caused alarm by generating false information or by going off the rails in chatbot interactions. Microsoft, which has been the most aggressive big tech player to enter the AI market, saw its share price skyrocket on Tuesday when it said it would be charging $30 per user, per month for an AI-enhanced version of Microsoft 365, its office platform.

Meta is also betting that it will benefit from the advancements, bug fixes and products that may grow out of its model, becoming the go-to default for AI innovation, as it has over the past several years with its widely-adopted open source AI framework PyTorch.

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