Mark Zuckerberg reveals the impressive sales figures for Meta's Ray-Ban smart glasses, exceeding one million units sold in 2024. He also poses the question to employees about the potential for significant growth in 2025, reaching up to five million units. Zuckerberg emphasizes Meta's early dominance in the smart glasses market and its plans to capitalize on this opportunity by introducing more people to its AI-powered eyewear.
Meta CEO Mark Zuckerberg revealed the company's Ray-Ban smart glasses sales figures for the first time, stating that over 1 million units were sold in 2024. During an all-hands meeting observed by The Verge, Zuckerberg posed a question to employees regarding whether sales could increase from 1 million to as much as 5 million units in 2025.
\'I think one of the questions for us is, are we going to go from 1 million this year to 2 million? Are we going to go from 1 million to 5 million?' Zuckerberg asked. Since their debut in 2023, Ray-Ban Meta smart glasses have progressively incorporated new features, including multimodal AI to process visual, auditory, and textual information, along with live AI and translation capabilities. \'We basically invented the category and our competitors haven't really shown up yet,' Zuckerberg remarked during the meeting. 'I think we'll probably start seeing some of that maybe a little later this year, maybe next year, but we just have this wide open field right now to run and basically introduce as many people as possible to Meta AI glasses and we should take that opportunity.' Meta declined to comment on this story. Meta is anticipated to make a significant expansion into wearables in 2025, with plans to release a new pair of smart glasses featuring a heads-up display, codenamed Hypernova. Furthermore, a recent report from Bloomberg suggests that Meta is collaborating with Oakley to develop a new pair of smart glasses later this year.
Meta Ray-Ban Smart Glasses Sales Wearables AI Hypernova
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