Meta CEO Mark Zuckerberg pitched corporate America on becoming one of the early adopters of the company’s new — and pricey — VR headset, the Quest Pro.
On Tuesday, the Meta CEO pitched corporate America on becoming one of the early adopters of this vision through the company’s new — and pricey — VR headset, the Quest Pro.
Still, Meta faces steep challenges in executing its vision. While it is the clear leader in the virtual reality headset market now, claiming 90 percent of the market thanks to its Quest 2 headset, the company is likely to face competition from companies such as Apple and TikTok parent ByteDance, each of which already offers or is expected soon to release its own VR headset.
In Zuckerberg’s vision of the future of work, employees will be able to travel seamlessly from their own digital work spaces to virtual offices, where they can brainstorm and create with their colleagues just like they do in the real world.“What if you could collaborate with colleagues as if you were right there together, even if you were far apart?” Zuckerberg asked. “What if you could overlay your work and the people you’re interacting with right on top of the physical world.
Anshel Sag, an analyst at Moor Insights & Strategy who covers virtual reality businesses, says those kind of groups might be willing to pay top dollar for a high-end virtual reality device but that Meta will face competition from companies — such as Apple, Pico, which is owned by China’s ByteDance, and the Taiwan-based High Tech Computer Corp. — that have been serving those kind of clients for years.
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