Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.
is too narrow and that it will soon apply a"Made with AI" badge to a broader range of videos, audio and images. Starting in May, it will append the label to media when it detects industry-standard AI image indicators or when users acknowledge that they’re uploading AI-generated content. The company may also apply the label to posts that fact-checkers flag, though it's likely to downrank content that's been identified as false or altered.
Meta says it agrees with the board's"recommendation that providing transparency and additional context is now the better way to address manipulated media and avoid the risk of unnecessarily restricting freedom of speech, so we’ll keep this content on our platforms so we can add labels and context." The company added that, in July, it will stop taking down content purely based on violations of its manipulated video policy.
While the company generally believes that transparency and allowing appropriately labeled AI-generated photos, images and audio to remain on its platforms is the best way forward, it will still delete material that breaks the rules."We will remove content, regardless of whether it is created by AI or a person, if it violates our policies against voter interference, bullying and harassment, violence and incitement, or any other policy in our Community Standards," Bickert noted.on board.
"While it is always important to find ways to preserve freedom of expression while protecting against demonstrable offline harm, it is especially critical to do so in the context of such an important year for elections," the board said."As such, we are pleased that Meta will begin labeling a wider range of video, audio and image content as 'Made with AI' when they detect AI image indicators or when people indicate they have uploaded AI content.
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