Washington, United States - Meta is proposing to offer European users a subscription-based version of Instagram and Facebook if they
Washington, United States – Meta is proposing to offer European users a subscription-based version of Instagram and Facebook if they would rather not be tracked for ads, a source said on Tuesday.
The proposal has been put to EU regulators and is another example of big tech companies having to adapt long-held practices to meet oncoming EU rules. But the practice would be a major shift for the social media industry that grew exponentially over the past decade on an advertising model that made the site free for users in return for being tracked and ads seen highly personalized.
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