Meta makes East African cycling team the face of new advertising campaign cycling
Meta, the US technology giant behind Facebook, Instagram and Whatsapp, has released an advert on its YouTube channel featuring the East Afircan cycling squad Team Amani.
Team Amani star in the advert where they are shown riding on their local roads as well as racing on Zwift, plus all the new technology that Meta are aiming to make, with some very exciting looking tech shown for e-racers of the future., a Team Amani representative and human rights lawyer Mikel Delagrange spoke of how when he first saw the email from production company Droga5 he thought it was spam but he decided to read further when he saw it had a non-disclosure agreement.
“It was super intense from the get-go, because it was really thorough. And so I was on the phone with my counterpart there, I think for maybe an hour a day for like, two months. “The production itself was completely insane. There were creatives in like three or four different production houses. From South Africa, from L.A., from Londo. They flew in like 50 people. It was completely crazy – it was awesome. Some of the best people in the world at this thing that they do, to film that little piece. It was really cool.”
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