The social media giant banned networks of fake accounts for promoting disinformation, spam, or propaganda—and kept the money it made from ads.
,” where networks used real accounts as part of their information operations. Nathaniel Gleicher, head of security policy at Meta, announced the changes in a blog post, noting that “threat actors deliberately blur the lines between authentic and inauthentic activities, making enforcement more challenging across our industry.”
This change, however, demonstrates how specific the company’s criteria for CIB is, which means that Meta may not have documented some networks that used other tactics at all. Information operations can sometimes use real accounts, or be run on behalf of a political action committee or LLC, making it more difficult to categorize their behavior as “inauthentic.”
“One tactic that's been used more frequently, at least since 2016, has been not bots, but actual people that go out and post things,” says Sarah Kay Wiley, a researcher at the Tow Center for Digital Journalism at Columbia University. “The CIB reports from Facebook, they kind of get at it, but it's really hard to spot.”Russia accounted for the most ads in networks that Meta identified as CIB and subsequently removed.
More than $22 million of the $30.3 million was spent by just seven networks, the largest of which was a $9.5 million global campaign connected to the right-wing, anti-China media group behindOf the 134 campaigns that involved paid ads that Meta identified and removed, 56 percent were focused on domestic audiences. Only 31 percent were solely focused on foreign audiences, meaning users outside the country where the network originated.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Facebook Pay is now Meta Pay, and hopes to be the metaverse's digital wallet | EngadgetFacebook Pay is now Meta Pay, and hopes to be the metaverse's digital wallet
Read more »
Meta, Microsoft, Epic Games and others join forces to develop metaverse standards | EngadgetThe group's members, which don't include Google and Apple, will start meeting this July..
Read more »
Justice Department and Meta settle landmark housing discrimination caseFacebook-owner Meta agreed to revamp the social network’s targeted advertising system under a sweeping settlement with the U.S. Justice Department, after the company was accused of allowing landlords to market their housing ads in discriminatory ways.
Read more »
Meta settles with US government over ad targeting-enabled housing discriminationThe company has until December to make changes.
Read more »
Meta to rework housing ad system as part of a DOJ discrimination settlementThe settlement was obtained in the DOJ's first lawsuit challenging algorithmic discrimination.
Read more »
Meta won’t take a commission from creators on Facebook and Instagram until 2024 | EngadgetCreators on Instagram and Facebook will have another year to make money from the apps without Meta taking a cut from their earnings..
Read more »