Meta is poised to launch a new app that appears to mimic Twitter in a direct challenge to the social media platform owned by billionaire Elon Musk.
A listing for the app, called Threads, appeared on Apple's App Store, indicating it would debut as early as Thursday. It is billed as a “text-based conversation app" that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.
Musk replied “yeah” to a tweet from Twitter co-founder Jack Dorsey saying, “All your Threads are belong to us,” along with a screenshot from the App Store's privacy section showing what personal information might be collected by the new Meta app. Threads presents the “opportunity to jump to a platform that can give them many of the things that they want Twitter to continue to be that it no longer is,” he said.
TweetDeck is popular with companies and news organizations, allowing users to manage multiple Twitter accounts.
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