Meta Launches Threads, Betting Instagram Mojo Can Take on Twitter With New App

Facebook parent Meta announced the launch of Threads, a stand-alone microblogging app that takes direct aim at Twitter as user unrest in that platform has grown since Elon Musk took the company over in October

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In a post on new app, Mark Zuckerberg greets all: ‘Let’s do this. Welcome to Threads.’Twitter owner Elon Musk and Meta CEO Mark Zuckerberg appear to have agreed to a cage match. A physical fight might be a first but WSJ’s Joanna Stern breaks down—with the help of action figures—why this tech brawl is actually like past Silicon Valley beefs. Photo Illustration: Kenny Wassus, Preston Jessee

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