Here's why Meta pulling Italian music from the platform.
The withdrawal means that any content-containing songs managed by SIAE, except those obtained through sub-licensing, will be blocked on Facebook, including Facebook Reels and Facebook Stories. On Instagram, content using SIAE members’ repertoire will be muted, unless users choose to replace the banned audio with another piece of music, Meta says.
The Italian organization also claims the tech company refused to share data about how its members’ repertoire was being used and monetized, citing internal policies. “When it comes to complex platforms such as Facebook and Instagram and their many services , if we’re not given any clue about the amount of advertising, video and music that they host, it means we’re negotiating blindly,”Fedeli says Meta threatened to remove all music works managed by SIAE if the offer was not accepted.
“Protecting the copyrights of songwriters and artists is a top priority,” a spokesperson for Meta says in a statement. “We continue to have music deals in more than 150 countries and remain committed to reaching an agreement with SIAE that works for everyone.”10,000 jobs and would not be filling 5,000 open positions as part of cost-saving measures. In November, the company announced 11,000 job cuts, representing about 13% of its overall workforce.
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