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These AI assistants won’t be interacting as themselves but will act as a specialist in a field and under a pseudonym. For example, Tom Brady will be called Bru and will talk about sports, and Kendall Jenner will be called Billie and will help a user out like a sister. Billie already has an, where the singer can be seen nodding his head and making repetitive facial expressions.
He also added that due to brand safety concerns, the AI versions will be launched next year. Speaking of brand concerns, actorrecently posted on Instagram that his AI likeness was used in a dental ad without his consent. This is exactly what SAG-AFTRA is protesting against to safeguard actors against the misuse of their AI likeness.
But the real question is, will people settle for the AI version? Will a really big fan of Snoop Dogg’s reggae be satisfied with interacting with an AI agent who looks and talks like him but isn’t physically him? It also depends on how closely the AI agent can emulate the looks, manner of speaking and body language of the celebrity.
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