Meta will test ads on its Threads microblogging service with a few companies in the U.S. and Japan. This marks Meta's first attempt to generate revenue from Threads, which launched in 2023 to compete with X (formerly Twitter). The test ads will resemble sponsored content seen on Facebook and Instagram.
Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday.
The experiment marks Meta's first run at generating revenue from Threads. Meta launched the app in July 2023 to rival X, formerly known as Twitter, which Elon Musk purchased for $44 billion in late 2022. Businesses participating in the test will also be able to access a brand-safety tool used in Meta's Facebook, Instagram and Reels products that is designed so that brands' sponsored content does not run alongside offensive content.
METAVERSE SOCIAL MEDIA ADVERTISING THREADS MICROBLOGGING
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