Messi may not officially be an Inter Miami player yet, but the Adidas store in NYC wasted no time getting images of him in front of the world. As of July 5, the store’s primary window displayed photos of Messi in an Inter Miami No. 10 jersey.
No Inter Miami jerseys with Messi’s name and presumed number were for sale at the Adidas store or at Inter Miami’s home match at DRV PNK Stadium on July 4.
A representative for Adidas North America did not immediately respond to a request for comment when asked how Adidas could show Messi in an Inter Miami jersey without his signing being announced and final. Adidas sponsors both MLS and Messi, with whom the sportswear company has a lifetime deal.The theme continued within the SoHo store, with an Inter Miami and/or Messi influence clearly meant to be the first thing a customer sees after walking in either of the two entrances.
Around one corner of the store, child-size jerseys from Adidas’ Messi brand, with “Messi 10” in Inter Miami colors on the back, were on a rack in front of the new home jersey of NYCFC — one of New York City’s two local MLS teams . Messi first announced he intended to move to Inter Miami on June 7, before a contract had officially been signed. Multiple league and team sourcesA deal has yet to be made official due to its complicated nature, which involves structuring what is sure to be the richest contract in MLS history, along with revenue-sharing provisions with Apple, MLS’s media rights partner. It also includes negotiations over image and marketing rights, like which entities own rights to Messi’s name and the No.
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