Sports business think-tank estimates Argentine’s arrival could boost PSG’s value by up to 20%
A fan poses with a Paris St Germain Lionel Messi football jersey after buying it from a Paris St Germain shop in Paris, France, August 11 2021. Picture: REUTERS/SARAH MEYSSONNIER
In PSG’s flagship shop in central Paris, one fan who queued two hours to buy a Messi shirt as soon as the Argentine signed, was more than happy to part with the €165 his purchase cost him. “Amazon already got its early Christmas present in June and now just won the lottery. Broadcasting so many matches for so little money, with [Messi] on top of that ... it’s all a big win,” said Chaudel. “The second winner is PSG, which will consolidate its spot among the world’s biggest clubs.”
Amazon and Nike, which has a kit deal with PSG, did not immediately return requests for comment, and PSG have been similarly silent on Messi’s salary package.On social media, however, the numbers became visible as soon as rumours of a possible transfer to PSG started.
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