It's the perfect product for fans of 'natural' makeup
It's the perfect edit for the minimalist beauty loverIn the last decade, what we want from our makeup bags has dramatically shifted. Once, they were seen as portals to deliver transformative results – whether that's from a full-coverageHonouring the less-is-more approach, we are revoking the notion that visible signs of ageing should be hidden. With a beauty sphere so epic, it's the brands that position themselves as champions for our natural skin that truly stand out.
Priding itself as "the antidote to the oversaturated world of beauty", Merit's small collection doesn't overwhelm, but speaks to the minimalist that wants every purchase to go the distance. Promising to enhance, not conceal, Merit’s buttery textures and glowy finishes makes its products super simple to use. Each offers a quick-fix that takes little skill or dexterity to use, making achieving a five-minute-makeup routine a feasible goal.
Merit's slick packaging and gold adornments might look expensive, but each piece will only set you back a maximum of £40. The line-up offers a hint of elegance that feels that bit more elevated than the Charlotte Tilburys of the market, yet its subtle sense of ‘coolness’ gives it the modern edge over the likes of Clarins or Clinique.
Its refreshingly easy ethos aside, what’s so alluring about Merit is that it's fully age inclusive. While many beauty brands mould themselves to meet Gen Z or millennial needs, Merit caters to the entire age spectrum.Our minimalist-makeup-loving beauty writer has been a Merit devotee since it landed in the UK last year. Here, read her honest review on the newly-launched Solo Shadows, and discover the best products worth trying...
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