Merchants who sell on Amazon.com want the online retailer to cut back on fees while some also worry the U.S. Federal Trade Commission's lawsuit filed on Tuesday could hit its advertising business, harming their ability to reach potential shoppers.
filed on Tuesday could hit its advertising business, harming their ability to reach potential shoppers.
Now, the FTC along with 17 state attorneys general want Amazon to get rid of fees which they say force the merchants to depend on Amazon, including the company's costly advertising fee. Rick Dieterle, who runs party supply company Street Taco Brands, said he has been frustrated by the increase in sellers' fees including charges for fulfillment, shipping, advertising and storage services. Dieterle relies on Amazon's fulfillment and advertising services to boost merchandise sales.
Lindsay Windham, co-founder of accessory merchant Distil Union, is happy with the FTC's move and hopes it will keep more money in her business' pocket.
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