Mercedes is backing away from its electric car plans as slower than expected sales have taken the company by surprise.
The Volkswagen brand, the company at the center of the Volkswagen Group, was gung-ho for electric cars after its financially painful and enormously humiliating Dieselgate fiasco came to light in 2015. It evicted all those responsible from their positions in upper management and promised to atone for its sins by transitioning to manufacturing cars that ran on electrons instead of molecules. But this week, the Volkswagen brand said it isand will include more plug-in hybrids in its product mix.
Originally, Mercedes had two different versions in mind for the MB.EA platform. The MB.EA-Medium would form the basis for the C-Class and GLC, while the MB.EA-Large would serve as the platform for the large electric vehicles such as the S-Class, GLS, E-Class, and GLE. But now that the MB.EA-Large is on hold, the production for future large luxury models from Mercedes will be based in part on the existing EVA2 architecture.
Changing the goal posts in its electrification plan will have knock on effects throughout the Mercedes model lineup. The life cycles of important combustion engine model series will now have to be extended and money spent on model upgrades, according to. “In the coming years, Mercedes faces the expensive and extremely complex task of keeping its portfolio of combustion engines and electric cars up to date,” it says.
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