CEO Ola Källenius weighs in on electrification, the challenge from Chinese brands, and autonomous driving
“The destination we’re travelling towards is zero-emission mobility, and we have absolute strategic clarity at Mercedes where we’re going with our decarbonisation strategy, Ambition 2039. Ten years before the [2050 objectives of the] Paris climate agreement, we want to decarbonise the whole value chain – suppliers, operations, the product and the product in use. We are investing double-digit billions of euros into new generations of EVs and new technology.
“That journey is a marathon, and not a sprint. It feels like running sprints [one after another] but the distance is a marathon. You cannot always expect a linear development in every market at every point in time. So into the next decade, we need tactical flexibility with regard to electrified high-tech ICE vehicles that we also offer. We’re in the very good position that our assembly plants are flexible between the two. But make no mistake: strategic clarity, technical flexibility.
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