Mercedes-Benz and Google are launching the new Gemini on Vertex AI-powered MBUX Virtual Assistant in a new CLA this year.
Google Cloud’s new Automotive AI Agent platform promises to “continue conversations and reference information” throughout users’ drives, and the first car announced with it is the new Mercedes CLA. That car has the next-generation MB.OS operating system with an upgraded MBUX Virtual Assistant. When Mercedes revealed it at CES in 2024, it didn’t say which company’s LLM it was running on.
The new MBUX Virtual Assistant will feature four “personality traits,” including natural, predictive, personal, and empathetic. It can also ask you questions for additional clarity to get you what you need. Google’s new AI Agent is tailor-made to automotive uses, leveraging Google Maps data to find points of interest, look up restaurant reviews for you, give you recommendations, answer follow-up questions, and more.
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