Stocks Analysis by Investing.com (Vinicius Carvalhosa) covering: MercadoLibre Inc, MercadoLibre Inc DRC. Read Investing.com (Vinicius Carvalhosa)'s latest article on Investing.com
Founded in Argentina in 1999, the company's meteoric rise was aided by the lockdowns during the pandemic. Its
-listed stock surged from approximately $700 in February 2020 to over $1420 presently, peaking above $1900 in 2021.In Brazil, its BDR is valued at R$58.25 and has touched nearly R$90 at its peak. With reduced expectations of a recession in the US and Europe for 2024, the commerce and retail sector is expected to gain momentum.'s tools, we delve into whether Mercado Libre's stocks present a risk or opportunity for investors at this juncture.
In addition to these ventures, Mercado Libre actively engages customers with exclusive experiences such as a loyalty points club, operational for several years. The company has also ventured into the streaming market with its new Meli+ subscription service, offering subscribers benefits like free shipping and scheduled deliveries.
Moreover, Mercado Libre's concentration on Latin America is a notable advantage. Even if the US and EU encounter a recession, emerging markets are likely to be less affected. In such a scenario, Mercado Libre maintains an edge over competitors with heavy market penetration in the affected regions, including China's Alibaba.
The company is capitalizing on this competitive advantage by diversifying into new segments, as mentioned earlier, while continually enhancing user experience. Its subscription service aims to be a premier offering in the region, and an affiliate program is set to bolster sales through content creators. Alongside the subscription, Mercado Libre is entering the lucrative streaming market withMercado AdsWith a net revenue of $10.
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