Menu Rahmah contributes to lower food cost inflation, says Salahuddin
Domestic Trade and Cost of Living Minister Salahuddin Ayub says participating companies are calling Menu Rahmah a ‘crowd puller’, indicating its success. – Facebook pic, May 29, 2023.
He said the rate dropped from 9.6% to 9.3% since the initiative pioneered by voluntary food operators was introduced in January. “That’s why they have named Menu Rahmah a ‘crowd-puller’. The volume gains have become an attraction and it profits companies,” he told a press conference after launching Menu Rahmah at Wangsa Maju KFC and Pizza Hut today.
“This proves this initiative has been able to conquer or win the hearts of industry players who let part of their profits be returned to the people,” he said.
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