Welcome to the world of rugged wellness podcasts and newsletters, fronted by bearded men with very big shoulders, says Guardian columnist Emma Brockes
Welcome to the world of rugged wellness podcasts and newsletters, fronted by bearded men with very big shouldershe concept of wellness is a relatively undermined one by now, if not entirely disgraced – thanks to sterling work from the likes of Gwyneth Paltrow and– regarded by many of us with a healthy scepticism.
Specifically: “neuroscience”, which has for a while now had a magic bullet effect on those parts of the publishing spectrum previously dismissed as insubstantial and dippy.
So successful has the branding around Huberman and his ideas been that, along with the 4 million Instagram followers, it has spawned the TikTok meme “Huberman husband”, in which women catalogue the various Huberman-based obsessions of the men in their lives.
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