As the annual basketball tournament rounds out this weekend, WWD looks at all the players who scored NIL deals in fashion so far.
With its usual contenders in Kansas, Villanova, Duke and UNC going into the men’s and South Carolina, UConn, Stanford and Louisville into the women’s Final Four, another successful and wild March Madness is coming to its close this weekend.-related NIL deals that March Madness players have signed so far. Scroll on for more.Paige Bueckers during the second quarter against NC State during the East Regional final college basketball game of the NCAA women’s tournament.
This year, Bueckers is helping lead the Huskies into the Final Four once more, playing against number one seed Stanford on Friday.In November, the 20-year-old signed two major endorsement deals, one with Gatorade, making her the sports drink brand’s first college-athlete ambassador, as well as with StockX, an online marketplace to buy and sell items such as sneakers, streetwear and other collectibles.
In July 2021, Bueckers filed a trademark for her nickname “Paige Buckets” to use on athletic apparel. The name derives from her consistent scoring success.Saint Peter’s Doug Edert against Purdue’s Eric Hunter Jr. during the second half of a college basketball game in the Sweet 16 round of the NCAA tournament.
The collection includes shirts, sweatshirts and hoodies in white, navy or black featuring a cartoon version of the face he made after upsetting the Kentucky Wildcats, which is him smiling with his tongue out. His nickname Dougie Buckets is also emblazoned on the merchandise.Duke forward Paolo Banchero celebrates during the first half of a college basketball game against Arkansas in the Elite Eight round of the NCAA men’s tournament.