‘Men now want their bum to look good in jeans’: how male butts got bootylicious

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‘Men now want their bum to look good in jeans’: how male butts got bootylicious
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From shapewear to surgery, the male quest to build the perfect behind has become a super-sized business

n a nation divided by politics, culture wars and the appropriate way to eat a scone, it seems that there is one thing we can all agree on: we like big butts and we cannot lie. In this regard, Kim Kardashian has a lot to answer for.

Perhaps as gender fluidity has become more normative, it’s seen as less transgressive for a man to want something previously associated with femininity, a cultural history tracking the evolution of our attitudes towards our backsides. “Since releasing the book, I’ve been surprised by how many men tell me that they have complicated relationships with their butts, that they feel they have a flat bum and can’t fill out a pair of pants, or feel overweight,” she says.

We begin with a warmup featuring high knees, butt kicks and squats soundtracked by Destiny’s Child and our old friend J-Lo / Big, big booty, what you got? / A big booty / Big, big booty, what you got? / A big booty ”). Between wheezes, it occurs to me that we won’t have reached true gender parity until Jay‑Z has a song dedicated to his own mesmerising bum cheeks.

By the end of this section, my life is flashing before my eyes , but there is no time for existential despair. The third phase includes squatting, lunging and hip thrusting with dumbbells. Afterwards, Natalie thinks it would be a nice idea for us to do some jumping lunges and about 60m floor-tap squats. “This class might have a frivolous name, but it’s no joke,” she announces cheerily, as I glance in the mirror and catch sight of someone who looks a bit like me if I’d been melted.

The fact that Homo sapiens are distinguished by two things – big brains and big butts – is no coincidence. While the gluteus maximus makes up approximately 15% of the entire lower-body musculature, the thick layer of fat surrounding it helps fuel our superior cognitive abilities. While other apes have less than 9% body fat, a healthy range for humans is between 8% and 35%, depending on age and gender .

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