The GameStop meme trader hosted a YouTube livestream Friday afternoon that proved fun doesn't always win over fundamentals.
Share on email Adorned in fake bandages while holding a beer and at one point a Magic 8 ball, GameStop meme trader Keith Gill,The video game retail chain issued a surprise earnings report earlier in the day which disclosed a steep drop in first-quarter sales and a plan to sell additional stock.
"That's not a guarantee. It's kind of based on feel — you've heard me say that, right?" said Gill, behind white framed sunglasses.Before the stream began, the stock was down about 19% and those losses deepened to about 40% by the end.
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