Remember when every celebrity anxiously waited to see if they made Beyoncé’s presale list? Markle has recaptured that marketing magic, sending rare packages to A-list friends.
Remember when every celebrity anxiously waited to see if they made Beyoncé’s presale list? Markle has recaptured that marketing magic, sending rare packages to A-list friends.Although the sugary preserves have yet to hit store shelves, people are already smacking their lips thanks to a brilliant PR campaign that rips a page right out of Queen
Left and right, a select few celebrities have begun rushing to post video and photos of jam baskets that have been sent to them, complete with bright yellow lemons and handwritten notes from the Duchess of Sussex herself. friends a custom collection of Ivy Park apparel, delivered in a gigantic orange box big enough to fit an actual, living human inside.
This inspired stunt was a brilliant way for Beyoncé to publicize a clothing line that had already existed for four years, because it was big, loud, and, most importantly, undeniably ’grammable. It also provided content-hungry media outlets an obvious hook: Instantly, we all began to wonderactress was taking notes. Ms.
Who got Jar #1, and who barely made the cut with #50? We’ll have to wait until everyone posts to find out! So far, it appears no one who ranked past 21 has dared to share. Then again, neither has the lucky recipient of Jar #1. . “This jam is my jam,” she captioned her sun-soaked post. “A delicious taste of what’s to come indeed… love you so M🍓.”
Married Sussex besties Nacho Figueras and Delfina Balquier came in next with Jar #10, according towhile fashion designer Tracy Robbins posted Jar #17 to her Instagram story, writing that she was “not sure I'm sharing with anyone.”interviewed the coupleMarkle by advertising its own jam just days after she announced her own, but something tells me that with celebrity friends like these, she isn’t breaking a sweat. Sometimes, comeuppance can be sweet.
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