She stands to make a pretty penny, if so.
“A lot of people are surprised she’s signed with a talent agency,” says marketing expert David Olusegen, cofounder of Creative Control Ventures. “She is the first royal to do so. But they’re going to rebrand her. They want to take away the toxicity and negativity and put her in a new space. After the collapse of the Spotify deal, it’s clear people don’t care about them as much as before. WME wants to realign her with luxury brands like Dior.
Whatever brands Meghan chooses to associate with, “I think she’s going to be very picky in terms of what posts she does,” he says. “I don’t see her being like other influencers who bombard their feeds. She’ll only post the right brands that align with her. And it wouldn’t be obvious. She’ll do classy, intentional posts that match whatever setting she’s in.”
Andy Barr, public relations expert and CEO of 10 Yetis, says “the commercials will be one of the closest guarded secrets in endorsement history. With the world-respected WME talent agency rumored to be handling the negotiations, the Sussexes will be looking around at deals like Beyoncé’s last $20 million contract with Adidas and expecting a similar or better offer.”
Royal expert Richard Fitzwilliams says the couple need to bounce back quickly from the Spotify deal falling through . “The couple face a dilemma that is both challenging and potentially disastrous, but they could still come out on top,” he says. “If they were to lose Spotify and Netflix and not announce anything else, that really would be seen as extremely serious.
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